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St Georges Hospital Charity

The brief

Create more trust and interest in the brand to better demonstrate the huge impact St George’s Hospital Charity has on lives in their local communities and beyond.

The result

Following a series of workshops and interviews with key audiences and staff members, a brand platform was created around the vision of ‘Better care, Healthier lives’, that later informed a visual and verbal identity that's all about impact.


St George's Charity


Open Agency


Creative pitching, route creation, copy guidance

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