About
You've made it this far, so thank you. Here's a bit more detail about my experience and creative approach to copywriting.
From Goldsmith's to study English literature, to penning articles about sub culture in riskily-titled magazines such as Sleazenation and Jockeyslut, to special projects for contract publishers and contributions to Channel 4, to authoring books, to making documentaries, to writing a ton of copy, I've never stopped being beguiled by the power of words.
They are the lifeblood of expression and when handled correctly, the currency of persuasion. Which is why - you've guessed it - I'm a copywriter who loves his craft and finding the kernel of truth in every brand story that needs to be told.
Strategy, insights, a tidy brief and a cup of coffee - all grist to the mill in honing messaging, riding and evolving the TOV, and interrogating the 'what', 'why' and 'how' to get the most effective, attention-winning content no matter the medium.
Where effective copywriting happens
All the world's a stage. So said someone who knew a thing or two about moving audiences.
I've worked for clients all over the world, from London to Los Angeles. Ideas, strategy, propositions, pitches, writing compelling copy across every medium. I'm open to chatting about your latest project no matter where your are.