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Barclays Private Bank
The brief
Barclays Private Bank regularly sponsors the annual Jersey Boat Show.
For 2023’s event, the needed banners dotted around the harbour to boost their presence on the island, demonstrate sponsorship, and build on their brand messaging to target UHNWI and HNWI.
The result
Three routes to deliver on their proposition — Influence tomorrow.
These are centered on their clients’ desire to reinforce the proposition to give 'the world’s brightest leaders, families and investors greater influence over the direction the world will take, the future they aspire to live in and how we will all play our part in reaching it.'
The hardest thing about this simple, quick-turnaround brief was treading the line between brand messaging and nautical puns.
Brand
Barclays Private Bank
Agency
EveryFriday
Role
Copywriting, visual look and feel.
