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TT

The brief

Telereal Trillium had an identity problem. Not only was the name difficult to pronounce (and carried little to no meaning or brand value) but what they delivered was also buried beneath impenetrable property jargon and a dated set of messages.

The result

Across workshops, interviews with heads of departments, creative audits of competitors and good old-fashioned brainstorming, alongside the great team at Open, I came up with messaging matrices, headlines, naming territories and rationale for every part of their nine billion offering.

By dividing up key supporting stats and streamlining a vast amount of information in a commercial real-estate facing way, and selling in the rebranded aesthetics, a 'new' brand was born.

Brand

Telereal Trillium

Agency

Open Agency

Role

Research, naming, creative pitching, brand strategy, copy guidance

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