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Age Co

The brief

Age Co wanted a new lifestyle brand for Age UK to separate their commercial activity from their charitable work.

The result

The goal was to convey the positivity of later life. Staying true to Age Co's brand foundations, including its positioning and story, the visual and verbal identity was crafted and sold in.

This result is that this dynamic brand could now vividly showcase the positive impact of Age Co products on individuals' lives, and reinforce its position as the premier destination for older people's needs.


Age Co


Open Agency


Creative pitching, route creation, copy guidance

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