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The brief

Before the mighty St. Luke's agency completed a recent brand execution, I was tasked with defining the first stages of Zilch's messaging, branding and copy.

The result

Working with the founders and alongside an excellent designer, I created the messaging and brand tone of voice that exists today. There were key messages that needed to translate - Pay in a way that suits lifestyles, build a credit rating by understanding responsible debt, and showcase a convenient, responsible payment pass allowing millennials to live the life they want today.

Enter: Zilch as a noun, and simple, honest explanations for everyone.






TOV, route creation, copy guidance

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