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Zilch
The brief
Before the mighty St. Luke's agency completed a recent brand execution, I was tasked with defining the first stages of Zilch's messaging, branding and copy.
The result
Working with the founders and alongside an excellent designer, I created the messaging and brand tone of voice that exists today. There were key messages that needed to translate - Pay in a way that suits lifestyles, build a credit rating by understanding responsible debt, and showcase a convenient, responsible payment pass allowing millennials to live the life they want today.
Enter: simple, honest copy and messaging that capture the energy and originality of the proposition itself.
Brand
Zilch
Agency
Caroussel
Role
TOV, route creation, copy guidance
