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Dogs for Good
The brief
Dogs for Good is a little ray of light. Training assistance dogs, community dogs and family dogs, the organisation turns quality of life up for those in need.
The charity competes with many canine initiatives to support itself and grow, so Dogtober is a key annual event that raises awareness, and of course funds, to keep them in the game.
They needed a snappy strapline for 2022’s event to turn the focus on the great work the event (and dogs in general) have on battling social isolation.
The result
Get walking, start talking.
I gave them around thirty lines to choose from, with this coming up trumps. There was also supporting copy around each, so their other comms were covered.
Brand
Dogs for Good
Agency
The Open Agency
Role
Copywriting
