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Doritos
The brief
Encourage young people to visit the Doritos site and make TV ads inspired by its tortilla chips.
The result
‘Free Play’ is a user guide designed to show people how to make their own ads that ‘don’t cost a packet’. Working with the influential illustrator Mr Bingo, we created mini-tutorials on zero-budget film making.
Tips and tricks such as: how to make a big bucks dubbing studio from a cardboard box, how to build your own green screen for top-notch SFX, and how to master the tracking shot using just a plank of wood, featured. The competition winner had their ad run on national TV and take home £20,000 in prize money.
Brand
Metro
Agency
It's Nice That
Role
Creative direction, copywriting
