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Honest Burger
The brief
Honest Burger wanted a few videos (or 35) of varying lengths to serve up on social channels.
Being Honest, the clue to cracking the brief relied on being, well, honest. They live or die by provenance, and to an equal extent, process. In other words, they truly care for their meat and potatoes, and how they’re prepared.
The result
I was involved with the approach, selling the ideas in and helping to caption some of the 35 short films – from 10-15 second bites to 90 second story edits. In 2019, these videos won a Lovie Award.
Brand
Honest Burger
Agency
Gorilla Gorilla!
Role
Route creation
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