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    Laurus

    The brief

    Laurus wanted to define themselves as an approachable, jargon-free solicitors, who take a rounded approach to all aspects of legal matters. In short: they needed help defining their proposition.

    The result

    Legal wellbeing.

    Looking to encapsulate the all-encompassing legal services, the more human proposition of 'Legal wellbeing' came to be. Supported by a fresher and more approachable TOV outline, they created content based on this key line.

    Brand

    Laurus

    Agency

    In-house

    Role

    Messaging, TOV

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