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Laurus
The brief
Laurus wanted to define themselves as an approachable, jargon-free solicitors, who take a rounded approach to all aspects of legal matters. In short: they needed help defining their proposition.
The result
Legal wellbeing.
Looking to encapsulate the all-encompassing legal services, the more human proposition of 'Legal wellbeing' came to be. Supported by a fresher and more approachable TOV outline, they created content based on this key line.
Brand
Laurus
Agency
In-house
Role
Messaging, TOV
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