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Monster Munch & Wotsits

The brief

Create the copy tone and the copy for the Halloween special edition Wotsits Flamin’ Hot Zombie Fingers and Monster Munch Bacon Webs.

The result

Immediate satisfaction – it’s not often that you get to write packaging copy for two of your childhood snack icons.

Sample copy -

‘Give a hand for Wotsits Flamin’ Hot Zombie Fingers! These devilish digits are strictly limited edition, so best get them nibbled before they get to you first.

Dead hungry? Keep an eyeball out for Monster Munch Bacon Webs now.’

Getting to write the back of these packs is more than just a privilege, for me at least, it’s the crunchy apex of copy.


Monster Munch & Wotsits





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