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    New Moon

    The brief

    New Moon are an accomplished luxury experiential agency with an enviable client list.

    To deepen their reputation as the go-to source of creative inspiration and execution, I was drafted in to create the format and content for regular newsletters.

    The result

    The New Moon Experience Playbook.

    Themed around key cultural events, moments and movements, the newsletter features a zeitgeist-capturing standpoint collated from extensive research into luxury activations.

    Takeaways punctuate the newsletter to give people scannable, practical insights to inform their own creative and solidify NM's presence in the space.

    Brand

    New Moon

    Agency

    NEW MOON

    Role

    TOV development, structure, copy.

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