top of page

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started


The brief

Create the global consumer TOV and website structure for the new range of Nokia-licensed products.

When launched, the brief was to write and update all Nokia-owned pages and train and manage global content teams, curating content from Europe, India, China, Germany and the US.

The result

I led Nokia to define their proposition – putting the experience first. By creating strict guides for global licensees and setting a higher standard in content across copy, images, AV and interactive, the teams could create a coherent narrative that echoed the broader company’s values.

Defining and refining content that isn’t first on licensee’s lists is a challenge, but one that slowly paid off through better content and growing engagement.

I also led licensee meetings, developing UX and UI and contributed to building an ever-expanding portfolio of products with increasing visibility and brand equity.






Content lead, creative direction, strategy, editing

bottom of page