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The brief

Sainsbury’s needed an approachable social-shared video to celebrate their partnership with the Woodland Trust.

Specifically, they wanted to show off the fact they were about to plant the three millionth tree – as a direct result of contributions to the Trust from specially labelled products such as eggs and honey.

The result

I wrote three different options carrying key messages and devised an animated description of each frame. The chosen version became a bit elongated in the edit, but a swiftly turned around and effective video (voiced by Clive Anderson) is the result.




Gorilla Gorilla!


Creative direction, storyboarding, copywriting

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