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Sky
The brief
Work in-house as a Senior Copywriter to deliver ideas and creative executions across Sky’s considerable content portfolio - Sky Entertainment, Sky Broadband, Sky Arts, Sky Premiere, Sky Sports, and NOW TV.
Secondarily, my mission was to develop the pace and style of agency culture, mentoring junior copywriters to smash briefs out of the proverbial park.
The result
Loads of quality campaigns across DM, digital, radio, billboard and TV. Following the distinctive TOV, and adding flair was a given in a fast-paced environment working on multiple projects simultaneously with many stakeholders in play.
Every piece of work I created was not only made but also demonstrated as an example of on-brief and on target TOV at monthly company catch-ups.
Brand
Sky
Agency
In-house
Role
Pitching routes, creative – visual and verbal, copywriting, naming, editorial
