Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Solnua
The brief
Dublin's Dynamo Agency wanted me to help them with an unusual rebrand.
Soluna — formerly NCBC — is the powerhouse behind Ireland’s national cattle breeding programme and one of the world’s most advanced AI-driven livestock genetics companies.
They wanted copy support for a complete rebrand from the ground up. A rigorous, farmer-first strategy which was brought to life with the new Solnua name, visual identity and a highly relatable B2B communications platform.
The result
Breeding better futures.
An unapologetically farmer-focused brand, anchored by a commanding message that blends proven scientific expertise with trust and warmth.
I came up with numerous routes with this coming out on top, then developed extensive collateral and all copy for the website for launch.
Brand
Solnua
Agency
Dynamo Agency
Role
TOV development, copy guidance, plenty of copy
