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The brief
Telereal Trillium had an identity problem. Not only was the name difficult to pronounce (and carried little to no meaning or brand value) but what they delivered was also buried beneath impenetrable property jargon and a dated set of messages.
The result
Across workshops, interviews with heads of departments, creative audits of competitors and good old-fashioned brainstorming, I came up with messaging matrices, headlines, naming territories and rationale for every part of their $9 billion offering.
By dividing up key supporting stats and streamlining a vast amount of information in a commercial real-estate facing way, and selling in the rebranded aesthetics, a 'new' brand was born.
Brand
Telereal Trillium
Agency
Open Agency
Role
Research, naming, creative pitching, brand strategy, copy guidance
