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The brief

Wood Design delivers ‘Wow’ at event spaces around the globe.

With offices in London and the key location of Abu Dhabi, they command the loyalty of some of the Emirates’ most sought-after clients for huge trade shows.

They needed to refresh their website to re-establish their position as a leading creative force.

The result

Experience Everywhere.

The singular, distilled positioning statement is the framework to hang all the forthcoming messaging and creative upon. I presented three routes with full copy examples, and defined their three values - Playful, agile and effective


Wood Design




Messaging, strategy, copywriting

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