Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Wood
The brief
Wood Design delivers ‘Wow’ at event spaces around the globe.
With offices in London and the key location of Abu Dhabi, they command the loyalty of some of the Emirates’ most sought-after clients for huge trade shows.
They needed to refresh their website to re-establish their position as a leading creative force.
The result
I refreshed Wood's website twice - once in September 2018, and once again in October 2024.
2018 -
Experience Everywhere
The singular, distilled positioning statement is the framework to hang all the forthcoming messaging and creative upon. I presented three routes with full copy examples, and defined their three values - Playful, agile and effective.
2024 -
Space, choreographed
A twist on the experience-economy theme, the thrust of the messaging's intention is centred around the client's need to 'wow' audiences in global spaces.
Brand
Wood Design
Agency
In-house
Role
Messaging, strategy, copywriting
