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Maritime Careers
The brief
Open Agency wanted to create a front-to-back marketing campaign for Maritime Careers via the UK Chamber of Shipping.
With awareness of the scope of roles and their benefits low - especially for younger people of graduate age - they needed some positioning, messaging and some big headlines across all media.
The result
A brand new proposition to hang all messaging and creative executions upon -
There's always more to sea
This neatly framed the tactical executions. From the surprising job roles and perks, to the more prosaic comms for stats and facts about how much the UK's maritime industry contributes to the economy, every facet of the campaign runs with this line at its heart.
Brand
Maritime Careers
Agency
Open Agency
Role
TOV development, copy guidance, plenty of copy
