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Gorilla Gorilla!
The brief
Gorilla Gorilla! make exceptionally well-crafted video content, from the big idea to the polished execution. As one of their trusted copywriters since they started over a decade ago, they frequently ask me to help them with all sorts of projects. That's everything from a website refresh, to ideas for videos, to editing think-pieces.
The result
For the website, a new proposition took shape - to tell 'Powerful stories of change'.
There was also a deep capability for insights that GG regularly share with the world through seminars, talks, reports and industry masterclasses that was hiding in the shadows. I brought this to light as their defining way of working, then grouped and cascaded their skills into 'insights', 'specialisms', 'work', and 'about'.
Other examples here include a couple of videos (more from me with this agency in the Sainsbury's and Honest Burger examples) and the think-piece 'No Trash Cans in Gotham'.
Brand
Gorilla Gorilla!
Agency
In-house
Role
TOV development, copy guidance, sparkling copy
The site
