Ask Me Anything

Bio........ . . . . . . .

I'm a writer who's lucky enough to string words together for award-winning books, magazines, production companies, websites and brands. 
 
I'll take the cue of your eyes still rolling-right (and perhaps upwards) to begin dusting off the trumpet, but if you can't be bothered to read all the dross below, here's the nub:
 
------------                    ----------------------------     ---
 
I've written one book on my own, contributed to six, written creatively for Channel 4, Hat Trick productions, The Middle Class Handbook, Sleazenation, The Idler, various defunct mags, copywritten for at least 30 brands in virtually every sector, launched a product, fathered a beautiful child, been praised, slated, ignored, and spent many happy hours looking wistfully into the middle distance.
 
------------          ----                          -------------------
 
Here's a mind-numbingly detailed account of what I'm doing right now.
 
APRIL
 
Screenwriting is not an art; it's a form of self-harm. Wriggling through mind you, one hair-pulling re-write at a time. Suppose I could always stop, but there's no safe word - once you've got that monkey on your back, he continually pokes your ears and twiddles your nose every monkeying minute. Having said that, I have grown quite attached to the little fella.  
 
 
MARCH
 
Mainly walking around swearing at the cold - it's like seasonal Tourette's. Copywriting a few ads to run in The Times and The Guardian for a comms agency, and other projects include penning a fiction script, and a two-part drama about legendary Rock 'n' Rolla, Billy Fury - The British Elvis. Exciting? Uh-huh.
 
 
JANUARY/FEBRUARY
 
Happy New Year all. I forgot to renew this bless'd domain name so it went right down the google rankings from one to nowheresville. Thing is, I've actually got more work as a result, so there's a case indeed for me to stop blathering on. Consider it done. For now.
 
 
DECEMBER
 
Ate anything static. May as well retreat into one of those confounded 'Oneseys'.
 
 
NOVEMBER 2012
 
The year's end creeps up on us once again like an asthmatic cheetah, and it's nearly C-word time.
 
As the nights draw in and the hip-flask pops out, you gotta' start making plans for the new year. For me, that means treating myself to some more screenwriting schooling - you can never have enough craft skills in your toolbox. While we're about it, my tutor and script consultant is Guy Meridith, and he's handy with a story. He's here http://storyguy.co.uk/, if you need your script poking/tweaking/fine-tuning/smashing to pieces and rebuilding.  
 
Good to see that the beautiful little chocolate company - Blowing Dandelion - that I 'worded' is going to be in the Sunday Telegraph magazine on the 2nd Dec. Well done sweet chocolatiers.
 
The sequel of the sequel to The Middle Class Handbook is now on book shelves. Thanks for the contributor credit too chaps.
 
 
An absolutely spot-on gift - just in case you were thinking about C-pressies.
 
 
OCTOBER 2012
 
Launching the website of the new product - Verdant Pod. Consulting about dialogue on a script for a production co in Florida. Finishing some case studies for Radley Yeldar. Belatedly watching Tinker, Tailor, Soildier, Spy and now fully understanding why Gary Oldman is the frickin' nuts*.
 
*Addendum - since time of writing, I've just seen GO on a blimmin' O2 ad - are there no depths one's heroes will plummet to?
 
 
SEPTEMBER 2012
 
Second print run of TITA to sort - which all seems like a world away from new projects a year on, but you've gotta feed the beast a puppy or two now and again. Oddly, the first print run version has appeared in Waterstone's Picadilly again (I'm not moaning about that of course).
 
Tangentally to writing (well perhaps a bit skew-whiff as it all involves moving words around for companies) my pet cocoa project - Verdant Pod - cracked its shell on Sunday the 2nd of September at London's Olympia.
 
We've been lucky enough to snaffle www.ilovedust.com - the simply brilliant (and maximilist) design agency to be on logo detail. Good to know that their clients range from Nike to Karl Lagerfield, to erm, us.
 
  
 
Look out for these tasty twists on cocoa nibs at a discerning deli near you soon.
  
Feel free to twitter follow us here - @verdantpod and we'll follow you right back; like a good smell.
 

AUGUST 2012

 
The film's the thing. I'm editing a Japanese horror script, developing a comedy feature and getting all serious by writing a drama treatment. 
 
Hark at me.
 
 
JULY 2012
 
Taking a well-earned sabbatical. Between Budapest, Slovakia and a well-angled sun lounger, I've been horizontal whilst re-reading Joseph Campbell's The Hero & The Outlaw for the mythical structure's role in the script I'm getting all gooey about.
 
Punching ideas around for the electronic launch of the Internet(s): The Annual too.
 
 
JUNE 2012
 
Creating a product and a brand from scratch - just to see how it's done at all stages of the process.
 
And; copywriting a booklet or two for the brilliant www.ry.com
 
 
MAY 2012
 
Mainly farting about - hence the off-topic balderdash that's filling these monthly updates (or not).
 
Just noticed that people are STILL banging on about the importance of the story in brand comms (take note Media Guardian). It's ALWAYS been important - how the hell else are you going to pick out a creative thread? And yes the capitals denote shouting.
 
 
APRIL 2012
 
Getting cheesed off with my inability to change this quite crap google site; it really is just occupying a tiny, grayingly bland part of cyberspace, but you gotta have a presence, right?
 

Well yes. However, by leaving this floating (non)event horizon, you'll know that all my energy and time go into crafting copy for creative endeavours such as: books, films (short and long), sketches and in helping brands talk clearly to the public and between themselves.
 

That's me justified - to myself at least.
 
 
MARCH 2012
 
Just been working on a quick, up-and-ready site for Blowing Dandelion Handmade Chocolates. It's all about the personal touch with these bods, and lovely to see top-end personalised chocolate a sumptuous reality:
 
www.blowingdandelion.co.uk
 
 
FEBRUARY 2012

Enjoying plenty of diverse copy activity for Rocksalt, and feeling slightly less mercenary for taking on more charity clients. The latest field trip involves making sticky rice with the Burmese Ambassador (as you do and yes, he is spoiling us) on Saturday. More on that later*
 
*Update can be seen on the Rocksalt blog:
http://saltandshaky.wordpress.com/

I'm also enjoying the absence of Facebook. You can read about leaving FB in this blog piece; if you've got 5 mins (see that-there salt'n'shaky link above, again).

I'm off to 'The Story' event in London's Conway Hall on the 17th too:
 
www.thestory.org.uk

Always good to fire the idea's burner.
 
 
JANUARY 2012
 
Let's get cracking as a new year beckons. Currently sketching out a novel and drafting characters from the ether. Brian Cox style enthusiasm for quantum physics may well feature. More soon.

Plenty of tasty copywriting to get stuck into at Rocksalt and pure fun in the form of my son Olly who's now 21 months old.

Other activities include trying to get my Wii fit age down to pre-pensioner and consigning Facebook to the bin.

 

...............................................................

 
In 2011 I was meddling with the following writing projects:
 
DECEMBER
 
Ooooh, topical:
 
Behold...as our beloved leader carks it, www.kimjongle.com - The North Korean Search engine - arises! Timely timing for a shameless advert to go live. Free Christmassy mini-booklet for your reading pleasure included in this linky thing. Merry Christmas everyone!
 
If I'd known the site would coincide with his demise I would have got around to this a lot earlier. Thanks to Justin Quirk and David Stubbs for the big-ups too.
 
Let's not forget Pete Rogers who fixed it for me to get the site up on time.
 
 
Bookshops with the right idea:
 
Lots of thanks to the new, local and lovely independents stocking the book - Sheila at www.dulwichbooks.co.uk, and Kelly at www.beckenhambooks.com as well as Ginny at www.wivenhoebooks.com
 
 
Quotes for the second print run:
 
Richard Benson - author of The Farm, and generally esteemed talent was kind enough to say some nice things for the second print run:
 
Very big and very clever. Quite like the internet itself, in fact, though with more accuracy and fewer conspiracy theories.
 
 
The excellent Stuart Broom from Waterstone's:
 
The Internet(s): The Annual is a ruthlessly funny anatomy of our idiotic internet era. If you've ever felt like hopping off the merry-go-round of tweeters, daters, haters and Wikipedia-botherers, then grab a copy of this book to wind down and chortle. Really brilliant...and spitefully funny.
 
That's praise indeed as Stuart is one of the judges of the Guardian's first book award.
 
 
Brilliant comedy actor Ewen Macintosh (best known as playing Keith in The Office) was kind enough to mention that TITA is:
 
Very silly and very funny indeed.
 
 
The mighty Phil Kaye was kind enough to have a peruse and put forward a number of quotes for the book - all of them leftfield genius. My favourite for now:
 
..tears open and reveals the WebWorld like strip searching Spiderman and giving him a wedgey..
 
Chuffed to see a hat doff or two for the book.  
 
 
NOVEMBER
 
Really appreciating the positive feedback for the Annual, so cheers to everyone saying nice things about it. Lovely little mention in the Transmitter last week, so cheers to Jonathan Main at Crow on the hill booksellers - a fine home to a fine selection of books here in the Palace of Crystals:
 
 
He's got fine taste (honest) and I was gutted to miss his friend Mark Steel doing a chat at the bookshop on Friday.
 
 
 
OCTOBER
 
Finally...the book's out and about! It's nicely snuggled up next to the Inbetweeners Yearbook in Waterstone's humour section (possibly in the hope of some reflected glory).  
 
Web doyen Pete Rogers is on social networking detail and doing a fine job indeed: 
 
 
 
SEPTEMBER
 
The book will be a week late from the printers, so the 1st of September due date is put back a smidge. Gah!
 
Working on some freelance stuff for a brand or two.
 
 
AUGUST
 
Planning press activity for TITA and tinkering with some new book ideas. 
 
 
JULY
 
Ooooh exciting. Amazon Link for the book all updated and ready to rock - 34 days (while we're about it and to be precise) before release:
 
 
The blue's been rendered turquoise on the Amazon page, but it should look something like this:
 
 
Cover of: The Internet(s): The Annual  
 
The book's now been sent off to printers to the brilliant news that Waterstone's are doing a promotion on The Internet(s): The Annual. Great work care of my excellent publishers; Snow Books.
 
 
JUNE
 
The Internet(s): The Annual's webpage is in Beta stage - looking lovely. My old friend and music doyen, Shintaro Taketani has been commissioned to produce a video due for viral release in September to coincide with book launch and in all probability be used as visuals for a launch party. The first cut is, on first inspection, suitably bonkers.
 
 
MAY
 
The cover of The Internet(s): The Annual has now been sorted, which is an audible relief. The obscenely talented Peter Quinnell has turned around a scorcher - bang on spec and bang on time.
 
All will be revealed, but his style is of course documented on his website, which gives a few clues to the befitting cover style:
 
 
Emma at Snowbooks is doing a sterling job pulling the photos and design/sub-editing tweaks together, working from the art direction of the artful Stuart Tolley, who runs this natty design practice:
 
 
While we're about it, it's been illustrated by the deft hands of Adrian Dutt:
 
 
And...(wheeze) Web stalwart Conal Wright Newton is pulling the website together. I cannot wait to see the website in action.
 
 
Other projects this month include: copywriting for Rocksalt and a one off transcription (care of the lovely bods at www.notactualsize.co.uk) of a Terry Gilliam interview for an exhibition in New York. If you've ever heard him speak, you'll know that his deranged flights of fantasy weigh in at about a thousand WPM, so whilst a real treat to hear the e(xc)lusive ramblings of a bonafide genius/madman, it took bloody ages to dissect (and for the skin to grow back on my fingertips). Worth it though.
 
 
 
APRIL
 
I've had to crumble and start using Twitter - again, albeit in a 'useful' (or as useful as Twitter gets) fashion, Tweeting about all things Middle Class for The Middle Class Handbook.
 
 
There's also a massive project on for Rocksalt www.rocksaltuk.com
involving some serious technical copywriting for the Doosan Corporation, which remarkably, I'm enjoying.
 
 
MARCH, FEBRUARY and JANUARY
 
Various Rocksalt copywriting action and pulling a few scripts together.
 
 
Quick/historical Run-down for anyone still reading:
 

Recent Book Credit:

The Middle Class Handbook (Contributor)  

 

Magazine and General Media:

Channel4.com (Writer/Contributor)

Hat Trick Productions (Sketch Contributor)

The Idler (Writer/Promotional Director)

Sleazenation (Writer)

The Sharp Edge (Writer)

Xfm (Writer)

etc.

 

At this point I'm meant to tell you (if you are a potential client/employer) how devastatingly well I can concoct clear, punchy communication. Instead here's a few examples of the brands that have benefitted from the touch of the Hog...if you'd like details,just drop me a line, as to explain the varied ways in which I have been employed on these diverse brands is varied indeed.

 

Copywriting & Creative:

Absolut

Altoids

Axe/Lynx

Bailey's

Barclays

BMW

Coca-Cola

Diet Coke

Doosan

IAS

Motorola

Nike

Oakley

Virgin Media

 

And many other brands of distinction.

Via little and larger creative agencies, I've created concepts, pitch material, web/radio content, experiential ideas, copy, dialogue, and complete bespoke publishing projects.

 

Linked In profile:

http://www.linkedin.com/pub/will-hogan/17/977/51b

........................................

Thanks for reading.

 
Subpages (1): Updates